Client: Rebar Detailers
Industry: Structural Engineering / Construction
Overview:
Rebar Detailers is a specialized engineering firm offering detailed rebar shop drawings for structural and civil construction projects across North America. Their work is critical to construction accuracy, ensuring reinforcing steel is fabricated and placed according to structural design intent. Despite their technical prowess, their previous online presence lacked the polish and clarity needed to reflect their expertise and attract new clients.
They approached us with a clear objective: to redesign their website with a modern, professional interface that would position them as leaders in their niche while also streamlining client inquiries and improving SEO.
Our Approach:
To meet their goals, we crafted a custom digital experience tailored to the precision and clarity that defines their services:
- Custom Design:A sleek, modern design with visual cues reflecting structural engineering and CAD work.
- Mobile Responsiveness: Optimized for mobile and tablet users to ensure seamless access for contractors and project managers on the go.
- CMS Integration:A user-friendly content management system allowing internal updates to project showcases, FAQs, and blog posts.
- SEO Optimization: Targeted keyword research and implementation to boost visibility for industry-specific searches like “rebar shop drawings” and “structural detailing services.”
* Conversion Strategy: Clear CTAs, lead capture forms, and trust-building elements such as testimonials and sample drawings.
Result:
The redesigned site delivered immediate improvements in both form and function. Organic traffic increased by over 40% within the first three months post-launch, and user engagement metrics showed a 60% reduction in bounce rate. Most importantly, client inquiries through the website doubled, thanks to clearer messaging, faster loading times, and optimized conversion paths.
Rebar Detailers now has a digital presence that matches their technical excellence — helping them attract more clients in a competitive, high-stakes industry.
