Client:GM Cable Tray
Industry: Electrical Infrastructure / Manufacturing)
Overview:
GM Cable Tray is a manufacturer and supplier of high-quality cable management systems, including ladder trays, perforated trays, trunking, and accessories for electrical infrastructure projects. Serving industrial, commercial, and infrastructure clients, the company operates in a competitive, specification-driven market where trust and technical clarity are critical.
Before engaging with us, GM Cable Tray’s website was dated, lacked product depth, and wasn’t optimized for search visibility or modern UX standards. The leadership team needed a clean, authoritative online presence that would appeal to engineers, procurement teams, and contractors while supporting inbound inquiries and RFQs.
Our Approach:
We rebuilt GM Cable Tray’s digital presence from the ground up, with a strong focus on usability, product clarity, and lead generation:
- Industrial-Inspired UI Design: Delivered a clean, structured design with emphasis on technical content, certifications, and product specs.
- Responsive Design: Fully mobile-optimized layout to ensure accessibility for on-site engineers and field contractors.
- Product Catalog Overhaul: Created dedicated product pages with downloadable spec sheets, images, and application details for SEO and user value.
- Search-Optimized Architecture:Implemented a keyword-focused site structure and meta strategy targeting terms like “cable tray supplier,” “perforated tray manufacturer,” and regional queries.
- Contact & RFQ Integration: Embedded quick-contact and request-a-quote forms throughout, encouraging lead conversion from product pages.
- Multilingual/Regional Flexibility (Optional): Designed with scalability in mind for potential regional expansions or multilingual content in future phases.
Result:
Within the first few months of launch, GM Cable Tray saw a 65% increase in organic traffic and a significant rise in qualified quote request—particularly from engineering firms and EPC contractors. The modernized website not only supports credibility in a technical field but also actively contributes to business growth by capturing high-intent leads.
Now, GM Cable Tray stands out in a niche industrial space with a website as solid and reliable as its products.
