Client: Capital Square Realty
Industry: Real Estate & Property Development
Capital Square Realty is a growing name in the real estate space, specializing in residential and commercial property development across key urban centers in India. With a mission to provide future-ready living and investment solutions, the client needed a website that matched their brand’s modern vision, offered intuitive navigation, and was capable of capturing high-intent leads effectively. Their existing site was outdated, lacked responsiveness, and offered limited backend control for their marketing team.
Our Approach:
We began by conducting a detailed discovery session with Capital Square Realty to understand their brand positioning, target audience, and business goals. From there, our team redesigned the site from the ground up with a focus on performance, aesthetics, and functionality.
Key implementations included:
- Custom UI/UX Design: Created a clean, modern interface optimized for trust-building and conversion.
- Responsive Development: Ensured seamless experiences across devices – mobile, tablet, and desktop.
- Integrated CMS: Empowered the client’s team to easily update projects, blogs, and landing pages internally.
- SEO Optimization: On-page SEO fundamentals were implemented to improve organic discoverability.
* Lead Generation Tools: Strategically placed inquiry forms and CTAs on all key pages.
* Project Showcase Module: Built a custom portfolio grid for showcasing real estate projects with filters and search capabilities.
Result:
Post-launch, Capital Square Realty saw a notable increase in qualified inquiries, with form submissions up by 38% within the first three months. The site’s bounce rate decreased significantly due to improved navigation and mobile responsiveness. Additionally, the in-house team now updates listings and blog content without external assistance, saving time and resources. Client feedback has been extremely positive, citing better brand perception and user engagement.
