Client: Digital India Store
Industry: E-commerce / Government & Rural Development
Website: digitalindiastore.in
Overview:
Digital India Store is an e-commerce initiative aligned with India’s Digital India mission, aiming to provide affordable digital products—such as smartphones, accessories, and IT hardware—to rural and semi-urban consumers. They needed a platform that balanced accessibility, trust, and transaction security while scaling up for high-volume usage.
Our Approach:
We designed a secure, scalable, and inclusive e-commerce platform with multilingual and low-data-load support to cater to rural users. The site was optimized for performance and education, helping first-time internet users understand product benefits and complete purchases confidently. Key steps included:
Built a custom WooCommerce-based storefront for full control over features
Integrated secure payment gateways with COD options for trust building
Created a vernacular-ready framework with translation capabilities
Added digital literacy-focused content, including “how to use” videos
Designed a fast-loading UI that worked well on slow networks and older phones
Implemented customer support via WhatsApp and voice helpline integration
Added bulk order feature for government and NGO partners
Result:
- 300% growth in rural and Tier-3 city purchases within 90 days.
- Over 70% of orders placed via mobile devices, including low-end smartphones.
- COD preference supported trust and led to a 2x increase in order completions.
- Multilingual support helped reduce drop-offs among non-English speakers.
- Help videos improved first-time buyer success rates and trust perception.
- Website ranked for 250+ keywords in rural tech and digital access niches.
- Partnered with 12+ NGOs and educational institutes through bulk ordering.
- Positive feedback from panchayat members and local retailers about accessibility.
