Client: Double Horse
Industry: FMCG / Food & Spices
Website: doublehorse.in
Overview:
Double Horse is a well-known Indian brand offering a wide range of food products—from rice and spice powders to ready-to-cook meals. With a strong offline presence across India and overseas, the brand wanted to establish an equally powerful digital footprint through a multilingual, customer-friendly website that could serve both Indian and international visitors.
Our Approach:
We developed a clean, content-rich platform that reinforced Double Horse’s brand heritage while supporting modern web standards. Special attention was given to multilingual content, regional product discovery, and mobile responsiveness. Key initiatives included:
Designed a multilingual website (English + Indian regional languages)
Built an interactive product catalogue with filtering by category, region, and use
Developed a distributor enquiry module and B2B contact forms
Optimized for mobile-first performance with fast loading times
Integrated recipes, health blogs, and YouTube content embeds
Ensured SEO readiness with schema, alt text, and structured product data
Linked the site to social media, WhatsApp, and CRM for leads
Result:
- Expanded user base across 3+ regions with seamless. language switching
- 60% increase in organic traffic within the first 90 days.
- Distributors and retail partners used the enquiry system to initiate B2B orders.
- Mobile bounce rate dropped by 40% due to streamlined UI/UX.
- Video content integration improved engagement and session duration.
- Recipe blog drove user retention and shares on social media.
- Customer and partner feedback highlighted ease of use and brand consistency.
- Increased return visits from overseas users accessing regional language content.
