Client: Fabrication Shop Drawings
Industry: Structural & MEP Drafting / Construction Engineering
Overview:
Fabrication Shop Drawings is a trusted provider of high-accuracy drafting services for steel, HVAC, architectural, and mechanical systems. Their work supports fabricators, contractors, and engineering teams across North America by delivering shop drawings that are accurate, compliant, and fabrication-ready.
Despite their technical expertise, their digital presence was outdated and lacked the authority and clarity required to attract high-value commercial clients. The team engaged us to design a modern, mobile-friendly website that would increase credibility, drive organic traffic, and convert more leads.
Our Approach:
To elevate Fabrication Shop Drawings’ online profile and generate more business, we delivered a comprehensive website overhaul:
- Professional Visual Design: A clean, industry-appropriate layout with strong typography and CAD-inspired visual elements.
- Mobile Optimization: Fully responsive design ensuring usability across devices—key for clients working on-site or in transit.
- Keyword-Focused SEO: Optimized service pages for terms like “steel shop drawings,” “HVAC drafting,” and “MEP fabrication details.”
- Service Segmentation: Clear breakdown of service categories (HVAC, steel, MEP, architectural) to improve UX and SEO relevance.
- Conversion-Focused CTAs: Prominent request-a-quote forms, contact buttons, and trust signals (e.g., industry certifications, turnaround times).
* CMS Implementation: A flexible backend allowing the client to independently update content, post blogs, or expand their service offerings.
Result:
Within the first 3 months of relaunch, Fabrication Shop Drawings saw a 50% increase in organic traffic and a 30% rise in lead form submissions. User engagement metrics—like time on site and pages per session—also improved significantly, reflecting better navigation and content clarity.
Their new website now reflects their real-world capabilities: precise, dependable, and professional—just like their drawings.
