
HRA – Empowering the Retail Journey for Brands and Retailers
HRA is a dynamic platform dedicated to empowering the retail journey by offering exclusive discounts for retailers and building significant brand equity for vendors. As a pivotal B2B connector in the retail ecosystem, HRA sought a digital solution that could seamlessly facilitate these interactions, provide clear value propositions to both stakeholders, and serve as a central hub for business growth and collaboration. Their previous digital presence lacked the necessary features to effectively engage both sides of the retail partnership.