Client:Total Engineering Consultants LLC (Totalenc)
Industry:Engineering Consultancy & BIM Services
Overview:
Total Engineering Consultants LLC (Totalenc) is a U.S.-based firm headquartered in Maple Grove, Minnesota, delivering comprehensive civil, structural, architectural, and BIM (Building Information Modeling) services primarily to construction, fabrication, and design firms. Specializing in engineering design, shop drawings, drafting, and BIM solutions including structural, architectural, MEP, clash detection, and multi-dimensional modelling, they sought to revamp their website to better reflect their technological capabilities, streamline lead generation, and improve user experience for potential international clients. Their prior site had limited messaging clarity and lacked design polish to communicate their depth of expertise.
Our Approach:
To elevate Totalenc’s online presence and digital credibility, we executed a strategic redesign that emphasized professionalism, clarity, and technical proficiency.
Key initiatives included:
- Modern UI/UX Design: Introduced a clean, professional layout that visually communicates engineering expertise and brand authority.
- Responsive Development: Optimized the site for fast load times and seamless operation across desktop, tablet, and mobile devices.
- Service-Focused Content Architecture: Strategically structured site navigation to spotlight core services—structural engineering, shop drawings, BIM deliverables, and detailing.
- CMS Integration: Enabled easy client-side updates for service offerings, case examples, and technical resources.
* Lead Capture Enhancements: Added clear CTA buttons and contact forms on key service pages to facilitate quote requests and consultations.
* Technical SEO & Page Performance: Optimized meta tags, headers, and content, while optimizing image sizes and compressing assets for improved speed.
Result:
Post-launch, Totalenc.com saw a marked improvement in user engagement and professional perception. Visitors could quickly access detailed service descriptions, improving average time on page and reducing bounce rates. Lead inquiries increased by over 30% within two months, driven by clearer navigation and strategically placed contact forms. Internal client reports indicate that the CMS-powered site now allows the Totalenc team to add or update technical case content quickly, saving time and reducing dependency on external developers. Client feedback highlighted the website’s enhanced trustworthiness and easier alignment with their engineering brand and workflow.
